An accusation is an explosion. The shrapnel from this explosion attaches itself to pre-existing opinions. It either validates negative assumptions about your client or upholds more honorable beliefs. One cannot properly put together a legal or media defense without understanding this.
The media is a negative leaning entity. This causes greater interest in things sensational whether true or not. The key to proper crisis management is making the positive aspects of your client as sexy as the negative accusation. This is not easy to do, but it’s very possible.
The end of a thing is never reported as zealously as its beginning. The phase in which a person is accused is most attractive to a media fueled by ratings and cycles. When crafting a defense with clients we create what I call sensational truth. This simply means we don’t wait to react but cause others to react to us. Once the media views your truth more attractive than the lies of your accuser you’ve won. This doesn’t mean you’ve won in a legal sense, but rather in the court of public opinion.
Why is the court of public opinion so important? Because no jury makes absolute cerebral decisions. Nudge them in your favor while you can.
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