Think of all those you consider to be great communicators. Maybe a CEO, politician, or teacher comes to mind. Have you seriously considered what makes them great? Have you investigated what elements of their presentation, approach or language causes such deep mental impressions? Let me offer a few hints.
Many speakers are considered great because of the uniqueness of their ideas. They articulate concepts never before considered which is an intellectual stimulate. But the greatest communicators of all time do something very different. They communicate your ideas.
This is critical to understand. The greatest impression one can have on an audience is to have the audience say, “that’s just what I was thinking.” It is vital to realize they were only thinking it. The job of a great communicator is to breathe life into pre-existing, yet inarticulate ideas.
People, no matter their level of education, carry around ideas for 10, 20, 30 years. The speaker who has done her homework will know what these ideas are. When she stands in front of an audience and sharply articulates blunt ideas, magic happens.
The next time you are planning a speech hit the pause button on what you want to say. Instead, find out what your audience wants to say. You’ll be surprised at what happens.
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